Current:Home > MarketsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -BrightPath Capital
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-18 09:43:57
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (9232)
Related
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Beyoncé Channels Marilyn Monroe in Bombshell Look at Glamour's Women of the Year Ceremony
- 14 days to reach 'The Summit': Why the new competition series is not another 'Survivor'
- Social Security’s scheduled cost of living increase ‘won’t make a dent’ for some retirees
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Travis Kelce’s Brother Jason Reveals One of the “Greatest Things” About Taylor Swift Romance
- Garth Brooks claims he's a victim of a 'shakedown,' names himself and rape accuser
- Busy Moms Deserve These October Prime Day 2024 Beauty Essentials - Revlon, Laneige & More, Starting at $4
- Trump issues order to ban transgender troops from serving openly in the military
- NFL Week 6 odds: Moneylines, point spreads, over/under
Ranking
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Sandra Bullock Makes Rare Red Carpet Appearance With Keanu Reeves for Speed Reunion
- Top Prime Day 2024 Deals: 34 Gen Z-Approved Gifts from Apple, Laneige, Stanley & More That Will Impress
- Sean 'Diddy' Combs appeals to get out of jail ahead of federal sex crimes trial
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Lizzo Shares Insight Into Months-Long Progress Amid Weight Loss Journey
- Pilot of larger plane was looking away from smaller plane in Atlanta airport mishap, report says
- Tropicana implosion in Las Vegas: After 67 years, Rat Pack-era Strip resort falls
Recommendation
This was the average Social Security benefit in 2004, and here's what it is now
Travis Kelce Shares How He Handles Pressure in the Spotlight
How to use iPhone emergency SOS satellite messaging feature to reach 911: Video tutorial
DONKOLO: The Revolutionary Power of Blockchain Technology, Transforming the Global Innovation Engine
Highlights from Trump’s interview with Time magazine
Accelerate Your Savings with $5.94 Deals for Car Lovers Before Amazon Prime Day 2024 Ends in a Few Hours
Supreme Court takes up death row case with a rare alliance. Oklahoma inmate has state’s support
DJT stock is on a winning streak. But is Trump Media a risky investment?